Privacy Policy

ScaleUp (Asili (Pty) Ltd)

Effective Date: 2026-02-24

1. Introduction

This Privacy Policy explains how Asili (Pty) Ltd (Registration No. 2021/101376/07), trading as ScaleUp ("ScaleUp", "we", "us", or "our"), collects, uses, and protects personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).

This policy applies to all visitors to our website and all individuals who interact with us electronically or in person.

2. Information We Collect

Information you provide directly

• Full name\
• Email address\
• Phone number\
• Company name\
• Job title\
• Billing information (where applicable)\
• Information submitted via contact forms, surveys, or event registrations

Information collected automatically

• IP address\
• Browser type\
• Device information\
• Website usage data\
• Pages visited and session duration

Client-related information

In the course of providing advisory and facilitation services, we may process personal information relating to leadership teams or employees of our clients. In such cases, we act as an Operator under POPIA and process such information only on the instructions of the Client.

3. Purpose of Processing

We process personal information for the following purposes:

• Responding to enquiries\
• Delivering advisory, coaching and facilitation services\
• Managing client relationships\
• Issuing invoices and processing payments\
• Improving our services and website\
• Sending relevant business communications\
• Complying with legal and regulatory obligations

We process personal information only for lawful and legitimate purposes.

4. Lawful Basis for Processing

We process personal information on the basis of:

• Consent\
• Performance of a contract\
• Compliance with legal obligations\
• Legitimate business interests

You may withdraw consent at any time where processing is based on consent.

5. Disclosure of Personal Information

We may share personal information with:

• Our directors, employees, and contracted facilitators\
• IT and hosting service providers\
• CRM and email service providers\
• Professional advisers (accountants, attorneys)\
• Regulatory authorities where legally required

We do not sell personal information.

All service providers processing personal information on our behalf are required to maintain appropriate confidentiality and security safeguards.

6. Cross-Border Transfers

Where personal information is transferred outside South Africa (for example, through cloud hosting services), we ensure that appropriate safeguards are in place in accordance with POPIA.

7. Data Security

We implement reasonable technical and organisational measures to protect personal information against:

• Loss\
• Unauthorised access\
• Disclosure\
• Alteration\
• Destruction

No electronic transmission is completely secure, and we cannot guarantee absolute security.

8. Retention of Information

We retain personal information only for as long as necessary:

• To fulfil the purpose for which it was collected\
• To comply with legal or tax obligations\
• For legitimate business purposes

Client data retention is governed by the relevant client agreement.

9. Your Rights Under POPIA

You have the right to:

• Access your personal information\
• Request correction or deletion\
• Object to processing\
• Withdraw consent (where applicable)\
• Lodge a complaint with the Information Regulator

Requests may be directed to the contact details below.

10. Cookies

Our website may use cookies and analytics tools to improve functionality and user experience. You may disable cookies in your browser settings.

11. Contact Details

Information Officer
Nicholas Thiede
Email: nicholas@scaleup.co.za

If you believe your personal information has been processed unlawfully, you may lodge a complaint with the Information Regulator of South Africa.